Soon enough, Kenyans, starting with Nairobi and its environs will experience full HDTV programs and presentation with over 100+ channels world wide. This came along with the new government initiative to bring globalization to reality and more exposure to our society.
It has came with a lot of challenges and court proceedings and injunctions from 3 'big' media houses in Kenya. However the court ruled against their request of extending the switch over from digital to analogue and has to be effected in less than 2 months. The reason as to why the existing media houses did not like to switch off so soon is merely because they want to continue being the main advertising and commercial center as they have a wider consumer reach. Digitilazation on the other side will enable all stations to have equal market consumption. The challenge will be, who will be the household name, who will feed the consumer with the required information that is tangible and free of manipulations? Only time will tell. This will provide stiff competitions thus customer expectations made high. Kenyans, embrace this concept for our own benefits.
Kenya's popular blogger, Robert Alai had this to say and i do agree with him;
So there you have it folks. Judge him come 2015
It has came with a lot of challenges and court proceedings and injunctions from 3 'big' media houses in Kenya. However the court ruled against their request of extending the switch over from digital to analogue and has to be effected in less than 2 months. The reason as to why the existing media houses did not like to switch off so soon is merely because they want to continue being the main advertising and commercial center as they have a wider consumer reach. Digitilazation on the other side will enable all stations to have equal market consumption. The challenge will be, who will be the household name, who will feed the consumer with the required information that is tangible and free of manipulations? Only time will tell. This will provide stiff competitions thus customer expectations made high. Kenyans, embrace this concept for our own benefits.
Kenya's popular blogger, Robert Alai had this to say and i do agree with him;
So there you have it folks. Judge him come 2015